This session is based on the increasing importance of open innovation for companies via which they can increase their internal creativity and innovation capacity. Opening up the innovation frontiers to involve other parties when developing new products and technologies can be of great added value. Integration in industrial or innovation platforms, being networked by the new social an professional web.
New opportunities from web 2.0 or 3.0 for business – new business models, new markets, new business opportunities.
New challenges for companies, specially for SME, facing new business and new skill needs.
How to face these new challenges, and creating a few more of these, from innovation marketing and web globalization?
Entrepreneurship and new job opportunities are the key facts.

Keynote Speaker
Min Basadur
Speakers
André Richier – Dg. Empresas e Industria
Soumodip Sarkar – U. Évora
Moderator – Rogério Canhoto – Portugal Telecom

Parece ultrapassada a fase em que se considerava o Empreededorismo como exclusivo dos empresários e na qual as experiências de ensino nesta área estavam exclusivamente associadas a cursos de Gestão. Actualmente, multiplicam-se os exemplos de promoção do Empreendedorismo nos mais diversos contextos educativos. É objectivo desta sessão que os participantes tomem conhecimento das experiências desenvolvidas por diferentes instituições em todos os níveis ensino, do 1º ciclo do ensino básico ao ensino pós-graduado, e promover o diálogo sobre as modalidades e resultados dessas experiências educativas.

Quanto às presenças, confirmamos para já as seguintes:

Speakers:
Rui Ferreira (Director-Geral do AUDAX)
Victor Afonso (ESHTE)
Nuno Vieira e Brito (Vice-Presidente do Instituto Politécnico de Viana do Castelo)

Moderators:
Maria de Lurdes Calisto (ESHTE)

Companies have to become aware of the increasingly importance of open innovation and how they can increase their internal creativity and innovation capacity. Involving other parties when developing new products and technologies can be of great added value. A new business model that promotes cooperation with other companies and partners is in order, specially for small an medium businesses.

Reinforcing the role of innovation platforms, living labs, fab labs, clusters and other collaborative networks.

Innovation: Do it with others..

- Which instruments can companies use to implement a new model of open innovation?
- Can SME implement successfully open innovation?
- How to find my partners?
- How to implement and sustain collaborative networks?
- Can organizations profit from collaboration? Does it foster creativity and innovation?

Key-words: Open innovation and open source; leadership and culture, networking, clusters, web 2.0

Speakers:
Soumodip Sarkar – U. Évora
Marko Torkkeli - Lappeenranta University of Technology / INESC Porto
João Nuno Mendes - GALP Energia

Rapporteur: Vitor Afonso

e-round table - New skills for new jobs and opportunities

Today e-learning and e-solutions are the agenda focus in teaching/Learning on public or professional activities.
A group of experts from different countries, different cultures and different technical and professional backgrounds will be presenting their views and experiences in this debate which will take shape in a mixed format (presence and video conference).
We will also discuss how e-meeting rooms improves e-education, professional training and remote collaborative networks, to make you and your organization more competitive and with better performance in a global world.

Moderators:
António dos Reis – The Graal Institute Scientific Committee President
Anna Maria Sansoni – European Commission Information Society and Media Directorate-General
Manuela Sarmento – Coordinator Teacher at Portuguese Military Academy

Participants: 
Filipe Carrera – Informal trainer expert - ISEG / Lisbon University
Johnny Widen – Director of Center of Distance Technology – Lulea University Sweden
Maria Dolores Garcia – Director of Information Society program – Argentina (*)
Nicolau Wallenstein – Director of Vulcanlogy Department – Azores University
Norbert Pachler – Co-director: Centre for Excellence in Work-based Learning for Education Professionals at London University – United Kingdom
Pedro Veiga – Vice Rector Lisbon University - Portugal
Sixto Cubo – Director of Education Science  Department at Extremadura University - Spain
Stefen Bendin – CEO of WeZupport   e-solutions - Sweden
Theo Hug – Director of Multimedia Department at Innsbruck University – Austria
Victor Heredia – Director of eLearning Institute – California – USA (*)
Xabier Basogain –e-technology PHD program at Bask country Engineer’s University
Yahþi Yazýcýoðlu - Gazi University – Ankara – Turkey

16h30m - How to participate in the Call “ Research for the benefit of SME” open until 3rd, November, 2009.
Presentation of Projects looking for SMEs.
Margarida Garrido, National Contact Poin for SMEs , FP7 Promotion Office (GPPQ)
Marta Candeias, FP7 Promotion Office (GPPQ)

17h00m "Cooperation in Research: Opportunities and Benefits for the enterprise innovation in partnership."
Margarida Pinto, Instituto de Soldadura e Qualidade (ISQ)

‘New Skills for New Jobs’ sets the agenda for one of the core future priorities of the EU: how to better anticipate the skills that European citizens and companies will need, reform our education and training systems accordingly so that they can properly prepare people for the jobs of tomorrow, and better coordinate employment and education policies.

As a consequence of changes in the use of ‘clean’ technologies´ and new business markets, the world’s economies now face new skills needs and new jobs emerging within organizations.

Innovation: Harness your internal resources.

- How to make a change in culture organizations to adapt to new challenges?
- How to motivate human resources to innovation and new challenges?
- How to improve worker skills in today’s organizations?
- How to promote PLE – personal learning environments?

Key-Words: New business, new markets, new skills; internal learning and culture networking; Competencies; empowerment; Read/write web; personal portfolios.

O método RCP (Resolução Criativa de Problemas), permite tomar decisões sobre problemas complexos, simplificando-os e garantindo, simultaneamente, a sua análise sob uma diversidade de pontos de vista, enriquecendo a procura das melhores soluções. Mediante o recurso a determinadas ferramentas de trabalho, coordenadas por uma liderança ajustada ao método, consegue-se potenciar o desenvolvimento da imaginação (na fase divergente), permitindo depois (na fase convergente), escolher as melhores opções entre as geradas em cada etapa do processo. É um método dirigido à promoção da inovação na empresa e é, também, uma forma de implicar os membros do grupo na decisão tomada e, assim, melhorar a ligação entre os indivíduos e a organização a que pertencem.

Durante este workshop os participantes irão definir um problema comum e com base na decisão, estabelecer um plano de acção. Será utilizado o método RCP (Resolução Criativa de Problemas), dirigido à promoção da inovação na empresa e à implicação dos membros do grupo na decisão tomada. Ver mais informações em:

http://www.apgico.pt/index_ficheiros/newsletter_Mar09.htm#casos211111

Entrepreneurship – The pursuit of opportunity without regard to resources currently controlled; the process of creating value through unique resource combinations to exploit opportunity; the implementation of innovation; the utilization of the skill sets, qualities and characteristics inherent in, or acquired by, entrepreneurs.

John Howkins defines creative entrepreneurs as people who ’use creativity to unlock the wealth that lies within themselves, rather than external capital’.

- Who is an entrepreneur?
- Education for entrepreneurship or a natural talent?
- How to use creativity in new age for new businesses?
- Entrepreneurship vs. web social and professional networking?
- Entrepreneurship as innovation: where to innovate? The case of Fablabs
- How does collaboration (connecting and working with partners, clients, and other significant players in owns network) improve the success of an entrepreneur?
- Financing new business and new ideas (Risk capital, Business Angels, seed capital, …)

Key-words: New age for new business; Technology and globalization, SME at global markets, Entrepreneurship and leadership, financing innovations and new business: seed capital, acquisitions and fusions, venture-risk capital for entrepreneurship

Moderator: Francisco Banha

Marketing has changed. The advent of new technology, new tools and ways of communicating, is forcing people to rethink about how to get their messages through.

The Internet is becoming a lot more relationship-focused, we are in the age of one-to-one marketing, where the customer actually plays an important role in shaping the messaging for a brand. The consumer is no longer a mere spectator. That allows a firm to acquire consumer information effectively. Social Media, such as blogs, Twitter, Facebook, You Tube, Wikis, can now give the industry all that they need to know whether their products and services do well in the marketplace.

Innovation: Do it facing new market opportunities using new marketing tools

- How will web 2.0 change marketing?
- How can web 2.0 and marketing innovations change my business?
- How to know if that is a good solution for my business?
- The WHOs, the HOWs? To WHOM?

Key-words: web 2.0 and 3.0, virtual marketing communities, new ways of communication, new channels of communications, R&D marketing, new selling challenges, new markets, new targets.

Speakers:
Jorge Landeiro Vaz - ISEG
Paulo Gaudêncio - Abas Digital

Moderator: Tiago Silvério Marques - Marketing de Peso